Robe Roadshow in Italy

Events in Milan and Rome constituted the Italian leg of Robe’s “The Future Is Digital” roadshow.

The two locations were chosen to maximise access for interested parties across the different regions in Italy and also to encourage participation from those in Slovenia.

The Milan show took place at the Rege Hotel, San Donato, and was attended by a bus full of specially invited guests from Robe’s Slovenian distributor, MK Lighting, who arrived the evening before for an informal meeting and a very social dinner. They represented many different sectors of the professional lighting industry and included freelance LD’s and operators, theatre directors, lighting teams from communal venues, rental companies, dealers and TV lighting designers.

The main session started on the Tuesday morning, with Robe’s technical sales wizard Ales Grivac giving a rundown of Robe’s new Digital products and the new RED Series of fixtures.

The 700 Series and ColorSpot and Wash 2500E ATs were also included in the sessions. Grivac was assisted in the presentation by Italian distributor Robe Multimedia’s Ermanno Tontini, who operated the lights.

Robe’s CEO Josef Valchar also flew in from the Czech Republic to attend the Milan session, so attendees enjoyed product demos as well as the opportunity of an in-depth discussion with one of the company’s principals.

During this session, Italian customers also came flocking in! As soon as the Slovenian group had departed, the next session began, with Robe Multimedia’s Marco Bartolini giving individual demonstrations of the different lights.

Robe’s International Sales Manager Harry von den Stemmen was on form and delighted with the results. “MK Lighting did an outstanding job in bringing the Slovenian customers to Milan and getting them hands-on with the latest products and in particular the Digital series.”

It was such a success that next year, Slovenia will host its own “The Future is Digital” Roadshow, in line with the brand’s rapidly increasing popularity.

The Tuesday evening load out was followed by a dinner meeting for the Robe team. The next morning, Josef Valchar headed back to CZ and von den Stemmen on to the next Roadshow leg in Turkey, with the Italian team and Grivac hitting the road to Rome.

On the Wednesday evening they set up the equipment in two showrooms at the Meeting Hotel in Rome.

The first room was dedicated to presenting DigitalSpots 7000 and 3000 DT and the RedWash 3•192 Series. The second saw demos of StageQube 324s, the new RedMix 3•192 and Robe’s complete 700 Series. Two Jands Vista consoles were used for running these showrooms.

The Rome Roadshow ran on both Thursday and Friday of that week and was extremely well attended by individuals and companies from all sectors. This also reflected the high impact of the brand on the Italian market, driven by Robe Multimedia’s tenacious sales team. This interaction also gave the Robe team more invaluable feedback on products and applications and many ideas for the future.

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